Capturing Growth with Creatine Soft Chews
Abstract: Creatine is transitioning from a niche sports supplement to a mainstream wellness ingredient, creating strong growth opportunities across a rapidly expanding performance nutrition market. As adoption broadens, convenience and ease of use are becoming critical drivers, with traditional formats like powders and gummies presenting barriers to consistent daily use. Innovative delivery formats—such as low-sugar, portable soft chews—are emerging as a solution to these challenges, enabling brands to better meet consumer preferences and support long-term category growth.