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The Shift to “Experiential” in the Supplement Market

Summary: In recent years, many consumers have become more focused on the holistic experience of the products they buy and use. This trend has made its mark on many markets, one being the nutritional supplement space. In the supplement market there are several factors that impact the consumer experience, with one of the most important being the delivery format, where there has been notable shift in how consumers want to ingest their daily dose of supplement products to make the experience more enjoyable. Learn more about the trend that is shifting the growth of the supplement market today and for years to come.

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