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OTC Trends, Monograph Reform, and Innovation

Summary: The Over-the-Counter (OTC) medicine market had experienced consistent, predictable growth as more consumers took on more responsibility for their own health. While historically, this market had been driven by prescription drug (Rx) ingredients and products switching to OTC, form innovation, and commercial innovation, the growth rate had slowed heading into 2020. In this webinar we’ll look at the health of the OTC market prior to the novel coronavirus outbreak, the impact of OTC Monograph Reform, and highlight innovation partnership opportunities looking forward.​

Click here to view the Webinar