Consumers constantly seek better OTC formulations that are faster acting and easier and more enjoyable to take, and these factors among others help drive new product development in an effort to gain users and share in an increasing crowded market. To win in this competitive market you need to innovate constantly and expand your brand offering to stay ahead of consumer trends and the competition.

OptiGel® Mini reduced fill technology can decrease capsule size by up to 30% to 50% vs. a standard softgel, enabling delivery of a fullstrength dose in a consumer-preferred, smaller capsule.

Consumers over the age of 65 yearsare becoming more important to the Consumer Health market as their specific age related needs and chronic conditions will impact various OTC categories. Older consumers are living longer and smarter and want solutions to prevent, treat or manage existing conditions to maintain and/or improve their quality of life. In addition, as the trend towards individual health management and healthy lifestyles grows...

EasyBurst® chewable softgel technology is an ideal platform to deliver active ingredients, without the need for water, using our advanced taste masked fills in our proprietary softgel shells.

Consumer preferences are helping to drive developments in the shapes, forms and dosages of OTC drugs. These preferences can play an especially critical role in treatments for specialized populations, such as pediatrics and geriatrics. This eBook provides an overview of the trends, technologies and regulatory pathways that scientists and executives of consumer health companies need to understand to navigate these emerging trends.

This article demonstrated how softgel technology can provide a more consumer-centric dose form that enhance acceptance, experience and compliance in the OTC space

This webinar discusses the trend of consumer health industry, especially key OTC categories for aging population, the challenges of elderly consumers faced and how the innovations can help meet the increasing demand for more consumer-centric medications.

The eBook discusses the trend of consumer health industry, especially key OTC categories for aging population, the challenges of elderly consumers faced and how the innovations can help meet the increasing demand for more consumer centric medications.

Graphicaps™ In-line Printing technology offers high-quality precise incorporation of brand logos, product names or any other brand identifier on the softgel and helps build brand awareness and recognition.

OptiShell® technology is gelatin free, plant based softgel technology that expands the fill formulation for a wider range of molecules. The plant-based shell free of all animal derivatives is well suited for consumers with dietary and religious or cultural restrictions.