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A global consumer healthcare company needed to revitalize one of their leading OTC brands. The brand was well established and was beginning to see signs of erosion among its loyal consumer base. The commercial team concluded that the brand was losing relevance due to a lack of “new news.” The team recognized that innovation would be required in order for the brand to maintain its leading market position.

Consumer preferences are helping to drive developments in the shapes, forms and dosages of OTC drugs. These preferences can play an especially critical role in treatments for specialized populations, such as pediatrics and geriatrics. This eBook provides an overview of the trends, technologies and regulatory pathways that scientists and executives of consumer health companies need to understand to navigate these emerging trends.

This article demonstrated how softgel technology can provide a more consumer-centric dose form that enhance acceptance, experience and compliance in the OTC space

This webinar discusses the trend of consumer health industry, especially key OTC categories for aging population, the challenges of elderly consumers faced and how the innovations can help meet the increasing demand for more consumer-centric medications.

The eBook discusses the trend of consumer health industry, especially key OTC categories for aging population, the challenges of elderly consumers faced and how the innovations can help meet the increasing demand for more consumer centric medications.

Graphicaps™ In-line Printing technology offers high-quality precise incorporation of brand logos, product names or any other brand identifier on the softgel and helps build brand awareness and recognition.

OptiShell® technology is gelatin free, plant based softgel technology that expands the fill formulation for a wider range of molecules. The plant-based shell free of all animal derivatives is well suited for consumers with dietary and religious or cultural restrictions.

100% Plant-based Unit Dose "Twist-Off" Softgel Technology provides an easy way to take oral forms to help improve compliance, a non-messy topical application, and a dose form that maintains product integrity and effectiveness with every use across all OTC segments.

Softgel products can be customized to a wide variety of colors, shapes and sizes to meet your needs.

Join this webcast to learn how these consumer insights and innovative formulations can help drive your brand growth and market share.